Share a news story that is related to your business that you think your demographic would like, or that is important to them.
Share your latest blog post.
ICYMI blog share - share a past blog post.
Share something that shows your connection to the area around you.
Shout out to a partner business, or your favorite local coffee shop that you stop at every morning.
You could also share an event you’re going to be a part of, or that you think is great for people to participate in.
Write about what makes your company special and different from your competitors.
Do you use local produce in your food? Are you a member of an industry organization? Do you donate to charitable organizations?
Share a behind the scenes photo at your business.
It could be a picture of your products on shelves, an employee doing a part of their job, a picture from your stand-up staff meeting.
Share an offer with your audience.
It could be a 10% off coupon, a service or product that is on sale.
Share a product or service that your company offers. Link back to your website if you can, a relevant page if it’s available.
Ask your audience a question, start a conversation, engage them.
This or that - share two pictures that are the same thing, but different - example: two kitchens, one that is dark, one that is light.
Open ended question - What’s your dream car? What’s the best advice you’ve ever gotten?
Create a graphic quote. Pick something that inspires you, or is related to your industry.
If you’re an electrician, a quote about the power of light. If you’re a bakery, a quote about sharing a dessert with friends.
Testimonials can come from anywhere, a card someone sent in, or something someone shared about your business online.
If it’s written, you can take a picture of it to share. If it’s digital, make a quick image of it to share.
What are you working on? Share pictures of a work-in-progress!
Monthly email - include your latest blog, a service, business changes or updates
Send out your monthly status email and share it on social.