Channel Demographics

We get a lot of questions about which social media channels a business should participate in... there are a lot of them, and some might not be right for you. 

So - who is your target audience? Who are your customers? What kind of content do you have or are you planning to create?

Facebook: 79% of online American adults use Facebook. People are used to using Facebook and having businesses with Facebook accounts. It's probably a good idea to have a Facebook page.

Instagram: If you love taking pictures, and your audience is under 30, we definitely recommend Instagram. If you don't want to take a lot of pictures, and your audience is more mature, Instagram might not be for you.  

LinkedIn: Are you looking for B2B sales or connections? LinkedIn is your jam. Do you have a consulting practice, or want to explore thought leadership in your industry? LinkedIn!

Pinterest: Do you have a product that would be great in a party or as a wedding item? Do you have a DIY how-to? Pinterest can be a GREAT platform, if you have the right content.

Twitter: People are still using Twitter... more people than Donald Trump, promise. Twitter is great for sharing content, and for helping customers with issues. Some industries are very active on Twitter - software, technology, news...



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Facebook. Instagram. Twitter. LinkedIn. Pinterest.


There was a time when we thought social media was just a passing fad, a trend that would end. But it looks like this social media thing just isn't going away - and it's something that your business could really benefit from.  In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. (source)

So, how can social media benefit your business?

Increase brand awareness and loyalty. 

Make it easier for your customers to find you, and connect with you. Let your customers know more about you - increase customer retention, referrals, and brand loyalty.

Generate higher converting leads. 

Social media helps you increase sales and customer retention through regular interaction and availability. It gives you the opportunity to stay top of mind, so when someone is ready to buy, they think of you first.

Be where your people are. 

Your customers are on social media, and they expect to be able to learn more about you and interact with you via your social channels. 

Drive traffic to your website. 

A great benefit of social media for businesses is to use it to increase traffic to your website.

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